Lead form submissions

Beyond event tracking, Prism can deliver leads from a landing-page form straight into your CRM (GoHighLevel) or inbox — no server code on your side. Prism holds the CRM credentials; your page only sends the form fields.

Endpoint

POST https://track.yourdomain.com/v1/leads/submit
Content-Type: application/json

The response is synchronous, so you can show success/failure inline.

Payload

const res = await fetch('https://track.yourdomain.com/v1/leads/submit', {
  method: 'POST',
  headers: { 'Content-Type': 'application/json' },
  body: JSON.stringify({
    client_id: 'cl_yourclient',        // required
    first_name: 'Jane',                // required
    phone: '(555) 123-4567',           // required
    email: '[email protected]',         // required
    last_name: 'Doe',

    // Optional — CRM routing
    tags: ['landing-page', 'spring-promo'],
    pipeline_id: '...',                // GHL pipeline for the Opportunity
    pipeline_stage_id: '...',          // required together with pipeline_id

    // Optional — consent flags (mapped to CRM tags)
    sms_appointment_consent: true,
    sms_marketing_consent: false,

    // Optional — attribution
    source_url: window.location.href,
    utm_source: '...', utm_medium: '...', utm_campaign: '...',

    // Optional — email-delivery mode only
    extra: { 'Home size': '1,500–2,500 sq ft' },  // rendered as a Qualification section
    subject_prefix: '[High Priority]',
    source_name: 'Spring landing page',
  }),
});
const result = await res.json();
// GHL mode: { success, contact_id, opportunity_id }
// Email mode: { success, delivery: 'email' }

Delivery modes

Configured per client by your agency in Adsidian:

• GoHighLevel — creates a Contact (and an Opportunity when a pipeline is configured or passed). Tags let GHL workflows branch per landing page.
• Email — for clients without a CRM: the lead is delivered to a configured inbox, with extra rendered as a qualification summary.

Pair it with a conversion event

Submitting a lead and tracking the conversion are separate calls — fire both:

await fetch('https://track.yourdomain.com/v1/leads/submit', { ... });
window.prism('track', 'Lead', { email, phone, first_name, last_name });

The event is what reaches Meta/Google for optimization; the lead submit is what reaches your CRM.